Motion
Airbag Recall
A broadcast breakdown of why more than 457,000 Ford and Mazda vehicles were under urgent "Do Not Drive" orders over faulty Takata airbag inflators, combining geospatial visuals, motion-driven data layers and infographic storytelling.
- Year
- 2024
- Service
- Motion infographic
- Client
- KARE 11
- Built in
- After Effects
Production Brief
the brief & constraints
It's the largest auto safety recall in U.S. history, yet millions of dangerous inflators remain unrepaired. The challenge was communicating that urgency clearly.
On-Air Delivery
the broadcast system
I built a visual package that layers animated geospatial overlays with infographics broken down by make, model and urgency, showing the scope, the human toll (27 deaths, 400+ injuries) and the free fix, with a clear call to check your VIN.
